That’s how we describe Notion Group, as a global supplier of high quality and precision-machined component. Established in 1995 by Mr Choo, Mr Lee and Mr Thoo, our future-orientated enterprise has been growing consistently through continuous innovation and diligence. Today, Notion Group has a staff count of over 2,500 people from our locations in Selangor and Johor.
We have increased our regional footprint by establishing a manufacturing facility in Ayuthaya, Thailand. And we will continue to grow and innovate, staying ahead to deliver the latest manufacturing processes and rechnology to our customers.
Since inception, the annual revenue has been growing at average 25% pa CAGR ( compounded annual growth rate) over the intervening years. This always serves as a motivation for us to continue this road of growth.Though the market may be volatile, the belief of the company stays constant – that is, success comes from our people.
Hence, the key is for us to instil the very same innovative and creative mindset and engineering skills in our people.
"Thoo Chow Fah is Executive Chairman of Notion VTec Berhad. He provides strategic thinking and formulate plans for the current and the future directions of the Group to position Notion as a sustainable and profitable company. He participates in all major decision making process."
The Finance & Accounting functions of the Group come under Executive Chairman's purview. In his prior years, he worked in plantation engineering both in operations as well as project management in Malaysia and Indonesia including Sime Darby Plantations and the Sinar Mas Group.
Thoo holds a B. Sc. In Mechanical Engineering from the University of Strathclyde, Galsgow, Scotland and also M Sc in Management Science from Imperial College, University of London.
"As a 22-year veteran of the CNC (computer numerical control) precision engineering industry, William Choo brings a very strong combination of experiences to his role as Managing Director and Chief Technology Officer of the Notion Group. He is responsible for the Group's product development and technology visions."
Before founding Notion Venture Sdn Bhd in 1995, the principal manufacturing arm of the Group, William Choo built his engineering career with Fujitsu Electronics Sdn Bhd, Johor, TPK Engeering Pte Ltd, Singapore, Motorola (M) Sdn Bhd, Sungei Way, Yamazen Sdn Bhd, Selangor and Preciturn Sdn Bhd, Bangi.
William took pains to learn from each of these organizations and contributed positively to the growth of some of these companies. He also developed his interest in design, product development, tooling, jigs & fixtures, programming, all the major metal working processes, quality assurance and other engineering skills.William holds a Diploma in Mechanical Engineering from the Federal Institute of Technology, Kuala Lumpur.
"As Executive Director of Sales & Marketing of the Notion Group, Lee Tian Yoke leads the marketing organization for the SLR camera and Interchangeable Lens segment as well as concentrating on the Electronic Braking System segment. Increasing Lee will also take the company to the next level in developing new business opportunities in technical products and developing in-house branding."
Lee is also founder shareholder of the Group and has contributed much to the continuing success of the Group's business of being a large scale global supplier of precision metal parts to mainly MNC customers.
Lee being a 18-year veteran of the CNC precision engineering industry started his sales career with Metalcraft Trading Sdn Bhd and also Preciturn Sdn Bhd where he befriended William Choo and later joined hands to start up Notion Venture Sdn Bhd.
He holds a Certificate in Marketing from the HELP Institute, Kuala Lumpur and has attended numerous managerial and marketing training for self development.
"John Choo, is the Executive Director in charge of the operations of the manufacturing of the Group and therefore he plays a key role as the Chief Operating Officer in the efficient and cost effective running. John also oversees the direct customer account of a major HDD maker in order to supply in high volume the high precision quality parts required."
Although John is a late comer into the CNC precision industry, he has proven to have picked up much technical knowledge in the many engineering aspects of the manufacture.
John has a sales and marketing background after having worked in American Express Malaysia Sdn Bhd and later in a pharmaceutical concern Schering Plough Sdn Bhd.
He holds a Certificate in Marketing from the Chartered Institute of Marketing, United Kingdom.